Published at: 2019-02-12 11:11 | Author: Robert McLean
The discount retailer has adjusted the British Poundland concept to fit what it believes Polish consumers will find attractive
Rumors that Tesco is on the way out of Poland are certainly nothing new, but another British retailer, Poundland, is doing just the opposite, plotting real expansion on CEE’s largest consumer market. Trading under the name Dealz, it offers a variation on the UK business model in which everything in the store is on sale for a single pound. The Polish version of the store, which now has outlets in the Łódźkie and Wielkopolskie voivodships, offers items for PLN 3, PLN 5 or PLN 10. Another Dealz sto...

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