Do developers offer turnkey flat finishing? Costs and popularity among buyers

Are developers providing turnkey finishing for flats? What are the costs involved, and how many buyers are opting for this option? These questions are addressed in the latest press release, which offers valuable insights into the current trends in the real estate market.

Marta Buczma, director of the customer relations department at Develia:
In terms of finishing and interior design, we cooperate with two renowned architectural studios: Deer Design in Warsaw, Krakow and Katowice and KODO in Wrocław and Gdańsk. Our clients can take advantage of comprehensive turnkey services or realise an individual arrangement project tailored to their needs. The partners we work with offer a variety of finishing packages in different standards and price ranges.

Although we are seeing increasing buyer interest in finishing packages, the developer standard is still the dominant choice. The turnkey service is more often of interest to customers buying flats for investment purposes, for reasons such as convenience, the desire to set a specific budget, or the possibility of receiving a guarantee of meeting the completion deadline. The high cost of renovation services also makes people buying flats for their own needs increasingly opt for professional finishing of the premises.

Agnieszka Majkusiak, Sales Director of Atal:
We offer our customers the Atal Design finishing programme, which is our significant competitive advantage. The percentage of buyers who take advantage of our finishing programme depends on the location, the prestige and character of a given investment and the profile of the target group. Generally, this share is increasing, and on average it is now one in three buyers. It is more often investment clients who opt for the turnkey formula, but it is also increasingly popular among people buying a flat for their own needs.

The Atal Design programme includes three basic packages, viz: Basic, Optimum and Premium. The cheapest package costs PLN 1199 per square metre of flat; the most expensive PLN 1699. In October 2024, we introduced a new Invest package, priced at PLN 999 per sqm. We have developed it for customers for whom the priority is to finish the flat as soon as possible.

Our current analyses show that around half of customers choose the most expensive Premium option. The Basic version is the second most popular. The Invest package, as a novelty, may only be gaining in popularity.

Dawid Wrona, Chief Operating Officer at Archicom:
We strive to offer comprehensive support, both to potential buyers before they make a purchase decision and to the residents of our investments, also for many years after the keys have been handed over to them. That is why we help with formalities related to obtaining financing for the purchase of a property, insurance of a flat, but also its arrangement.

Archicom's Turnkey service is mainly aimed at people who are particularly keen to save time and avoid the potential stress of coordinating the work of finishing teams. Its cost depends on the scope of cooperation, with the range starting from PLN 990 per sq m of a flat.

Mariusz Jędrzejczak, director of after-sales and commercialisation services at Lokum Deweloper:
Each of our customers can take advantage of the Lokum turnkey programme. In recent years, this option has been chosen by around 25 per cent of flat buyers, of which 4 per cent are buyers of investment units for rent. The average cost of finishing a flat that our buyers decide on today is around PLN 1,500/m². Customers who have taken advantage of our turnkey programme point to the two-year guarantee, time savings, individual approach to each project, architect's care and a proven team of professionals supervising and carrying out the finishing work as its main advantages.

As part of the programme, they can furnish their property in one of the three standards we have prepared or choose an individual design. The packages on offer differ primarily in the range of finishing materials and furnishings. Regardless of the standard chosen, each customer can count on full support from a designer, high-quality materials and workmanship, warranty service and a saving of 8 per cent VAT, which at current prices is a really real reduction in expenses.

Adrian Sączek, Director of the Developer Sales Department at the Mint of Poland (Bulwary Praskie investment):
A few years ago we started cooperation with the KODO company, which has a lot of experience in the market of flat finishing. We have a showroom in the sales office, where the client can meet with an architect or advisor, learn about the full offer and contract the finishing touches even at the construction stage. This guarantees that the customer can move in on time, with virtually no involvement in the coordination of individual contractors such as tile setters, flooring specialists or carpenters. Finishing prices start at PLN 1299 per square metre, and the client has access to expert advice and a full range of materials.

Agnieszka Gajdzik-Wilgos, Sales Manager, Ronson Development:
We offer a wide range of turnkey flat finishes, tailored to the clients' various needs and budgets. Prices of finishing start from about PLN 1,300/sqm and include a comprehensive service, including designs with visualisations, selection of materials with the help of an architect, supervision of the implementation and cleaning after completion. Customers can choose from a variety of finishing styles: Classic, Modern and Natural Living, available in five price levels (Optimal, Optimal+, Standard, Standard+, Exclusive), as well as two additional options: Economy Package and Individual Design.

The popularity of turnkey flats is high, especially for the convenience and possibility to move in immediately. Flats with a quick delivery date are attractive to customers and are eagerly booked, finished flats and show homes are often sold as early as the design stage, demonstrating the strong customer interest in such a solution.

Shraga Weisman, CEO of Aurec Home:
In all our developments, we offer customers the option of a turnkey finish. We notice that the percentage of buyers who decide to purchase a flat in this form is steadily increasing. The finishing packages are used, both by people buying an apartment for rent and for their own residential purposes. This is very convenient, especially for investors and busy owners. Supervision over the course and quality of finishing work lies with the Home Planer studio, which comprehensively finishes the interiors in all our investments.

Marcin Michalec, Managing Director, Okam Capital:
Responding to the needs of our customers, we have started cooperation with architectural studios specialising in complex interior finishing. Our clients in Katowice are served by Rednet DOM, which specialises in comprehensive interior finishing. Thanks to this cooperation, clients can benefit from a wide range of professional finishing services tailored to individual needs and preferences.

In Warsaw and Łódź, our clients can use the services of KODO Projekty i Realizacje Wnętrz studio, which has been specialising in comprehensive turnkey flat finishing for 14 years. KODO offers a full range of services, from design through supervision of execution to warranty service. Each project is tailored to the investors' individual needs and the whole process requires only their minimal involvement. As a result, the buyer receives a fully finished, ready-to-live-in interior.

Joanna Chojecka, sales and marketing director for Warsaw and Wrocław at Robyg Group:
We cooperate with five renowned companies that deal with interior design and comprehensive finishing. By choosing to cooperate with one of them, you can save time and money when finishing the purchased premises. By using the services of a turnkey finishing company, you also benefit from a lower 8 per cent VAT tax. The completed work is covered by a guarantee and in the event of an unexpected defect, you can count on quick assistance.

Turnkey finishing is a comprehensive service including: arrangement with visualisation or 3D design, full execution, purchase and delivery of finishing materials and technical supervision. In addition, it is possible to extend the scope of services with, for example, furniture finishing.

Monika Kudełko, Director of Strategy and Marketing Communication at Activ Investment:
We do not currently offer a turnkey flat finishing service. The exceptions were the investments Nova Mikołowska in Katowice and Braniborska 44 in Wrocław, completed in 2021 and 2022, located in strict city centres, where investors were the main group of buyers. Currently, we are focusing on delivering flats in development condition, which allows customers full freedom to arrange the interiors according to their own needs and taste.

Małgorzata Mellem, member of the Budlex Management Board:
Currently, we do not offer turnkey finishing of flats directly, but we provide our clients with contact with trusted contractors and interior designers, which facilitates the arrangement process. We are considering a return to the turnkey finishing service, which was very popular, but we have temporarily suspended it due to the volatility of the prices of finishing materials in recent times. We will make the decision to resume this offer in response to current customer needs and the stabilisation of the market.

Source: dompress.pl
Photo: Fabrica Ursus, Aurec Home