Which developments are now the most popular with flat buyers in Poland

Which developments by developers are most popular with flat buyers? Which projects do they choose? What kind of flats do they opt for? At what prices? Is the structure of buyers changing?

Tomasz Kaleta, Sales Department Director, Develia S.A.:
In Warsaw, the most popular investments are Bemowo Vita and Aleje Praskie. These are multi-stage projects located in the vicinity of planned metro lines. They are characterised by attractive architecture, a wide choice of premises and attractive development of outdoor areas, with plenty of greenery. Thanks to the extensive local infrastructure, they meet the requirements of the so-called 15-minute cities. Our Ceglana Part housing estates in Katowice and Centralna Vita in Kraków's Czyżyny have similar advantages, apart from their proximity to the metro. As far as the structure of buyers of flats from our offer is concerned, it varies depending on the investment.

However, we can generalise that the ratio of credit buyers to cash buyers is distributed roughly in half.

Karolina Bronszewska, Director of Marketing and Innovation at Ronson Development:
Warsaw's flagship investments Ursus Centralny and Miasto Moje are invariably very popular. These are the two largest projects in our portfolio. They are designed as self-sufficient estates. A characteristic feature of both investments is the boulevard - a walkway running along the estate, divided into zones for relaxation, fun, activity, where residents will find numerous shops, cafes, outdoor gyms and playgrounds. Both developments are perfectly connected to other parts of the city and have a package of ecological solutions.

This year we plan to launch the final stages of these city-creating estates. As part of the 8th stage of the My City estate, we will make 147 new flats available. However, customers can still purchase two- and three-room flats as part of stage 7 of this development, priced from PLN 594,000. On the other hand, as part of the 6th stage of the Ursus Centralny project, one-, two-, three- and four-room flats are on offer, priced from PLN 525,000 for a one-room flat.

Angelika Kliś, board member of Atal:
Different customer groups have different preferences. For example, in Katowice we have customers who buy units in premium investments such as Atal Olimpijska for cash, as well as many who are interested in flats in the Francuska Park investment, who use credit to buy, and the price ceiling is lower.

As for the method of financing, at the moment the percentage of cash customers has increased and is more or less 50 per cent, but this is due, among other things, to the expiration of the subsidy programme and the waiting of some buyers for the introduction of a new one. With these ‘waiting’ people in mind, we have introduced the ‘Decision on instalments’ programme, which allows you to book a flat now and only finalise the contract in a few months' time.

Regardless, the number of people applying for a commercial loan without government support is much higher than in the same period last year. This is, among other things, the result of the first interest rate cuts and the expectation of more, the loosening of credit tightness, as well as rising wages, which improves buying sentiment. The traffic in sales offices and mortgages is also generated by the fear of some customers of further increases in property prices and the depletion of flats from the market offer, so they prefer not to delay their purchases.

The general market trend is that clients interested in smaller sizes are trying to compensate for the increase in prices and the expected costs of property maintenance. Thus, they often choose three-room flats up to 60 sqm, two-room flats up to 40 sqm, and four-room flats up to about 70-80 sqm.

Zuzanna Należyta, commercial director at Eco Classic:
According to the BIK, the number of loans in February this year was around 1 per cent lower than the January result. The decrease in the number of transactions was felt in all our investments. The most popular is the Gdańsk investment Wolne Miasto, in which we are already implementing the 7th stage. It is located in the picturesque district of Ujeścisko, only a dozen or so minutes from both the Gdańsk Old Town and the Tri-City ring road. We have created there a peaceful, green enclave ideal for living and resting.

Recently, we have observed a significant increase in interest in larger flats. The market is currently dominated by buyers catering to their own needs, who appreciate the quality of the designs and the value of the green common areas. In the Free City, it is possible to purchase a three-room flat priced from PLN 10,100/sqm.

Małgorzata Ostrowska, Director of the Marketing and Sales Division at J.W. Construction:
In recent months, we have not noticed any major changes in terms of the client profile or interest in specific types of real estate. Two-room flats, as well as three-room flats in smaller sizes, continue to be the most popular. We are seeing growing customer awareness of sustainable construction and pro-environmental solutions that translate into low property maintenance costs. As a result, we receive a lot of enquiries in the context of our energy-efficient investments based on wooden prefabricated elements and frameworks, enriched with a number of additional ‘green’ solutions, such as recuperation, heat pumps or photovoltaics. We are referring here to our Warsaw projects in Białołęka, such as the Natural Alluvial investment.

Joanna Chojecka, sales and marketing director for Warsaw and Wrocław at Robyg Group:
The financing structure of flats has been stable for a long time, about half are cash buyers. Our pearl in the crown is the prestigious Royal Residence investment located near the Wilanów Palace. A total of nearly 1,200 units will be built there, in a green park setting with accompanying service areas. All flats are equipped with Smart House by Keemple. In the immediate vicinity of the buildings, the natural park greenery is largely preserved, with absolutely no interference from the developer. This is a project implemented with a nod to ESG. It features all the latest eco elements as standard. In addition, we are installing electric car charging stations.
The project includes high-end flats, including penthouses with spacious terraces. Within the estate, amidst carefully designed greenery, fountains, sprinklers, a pond, a relaxation zone, an outdoor gym and a children's playground are being created, as well as an indoor fitness zone with a sauna, a yoga corner and a toddler club.

Mariola Żak, sales and marketing director at Aurec Home:
Invariably, the ecological investment Miasteczko Jutrzenki, a modern family estate located in the Warsaw district of Włochy, just a few minutes from the WKD station, beats records in popularity. Residents have free access to a private gym. The estate also includes restaurants, cafés with gardens, retail and service outlets and a kindergarten for the youngest tenants. Buyers most often choose compact units up to 45 sqm with a spacious kitchen and a large balcony.

We are also seeing a lot of interest in flats in the new Fabrica Ursus development, where we launched sales at the beginning of March this year. Undoubtedly, the estate's greatest asset is its sophisticated atmosphere. Fabrica Ursus, with historical elements of the former Ursus factory integrated into the development, will be a very modern estate, equipped with intelligent technologies and the latest ecological solutions. The estate is located close to the Ursus railway station.

We expect an additional strengthening of demand due to the ‘Mieszkanie na start’ programme announced by the government. The overwhelming number of units sold in our investments are financed with mortgage loans.

Damian Tomasik, CEO of Alter Investment:
In recent months, we have sold land in Gdansk for multi-family housing, for holiday homes in Jeziorany and for high-standard houses in Pomlewo near Gdansk. On the other hand, we were surprised by the very high interest in the investment land we own in Kashubia, as only in the first weeks after listing we signed contracts for 26 per cent of the offer, which shows that the market needs well-prepared land for investors investing capital in real estate.

Piotr Ludwiński, Sales Director at Archicom:
Archicom's offer is diversified on an ongoing basis. Consequently, our projects address the needs of various groups of buyers and we plan them in relation to the real demand in a given location. Individual investments in Wrocław, Warsaw, Poznań, Łódź or Kraków enjoy a similar level of interest because they are tailored to the realities and expectations of customers in a specific market. Thanks to the diversification of our offer, which is made possible by the scale of our projects, we are operating successfully despite not always favourable economic circumstances.

In February of this year, the number of mortgage loans launched increased, but it should be borne in mind that these are the result of applications made as recently as last year, within the framework of the government programme Safe Credit 2 per cent. In view of this, there has been no dynamic or unexpected change in the mortgage market.

Source: dompress.pl
Photo: Bemowo Vita, Develia