23% of Poles want to buy mostly online

Almost a quarter of respondents (23%) intend to do most or all of their online shopping, and 44% plan to distribute their purchases evenly between the internet and brick-and-mortar stores, according to a study commissioned by Cushman & Wakefield.

At the same time, over 30% of people declare that in the future they intend to make most or all of their purchases in brick-and-mortar stores, it was reported.

"The big challenge facing the retail industry is deciding how to shape the offer in shopping centers, if the trends observed in the survey results turn into trends. The offer of shopping centers will have to change - the majority of customers will be women, representatives of the age group 18 -24 years and 45-54 years old will prefer online shopping and are unlikely to visit galleries, and this type of shopping will be chosen by the group of consumers aged 35-44, which will shift the average age of people visiting shopping centers. preparing the offer so that it is tailored to the needs of specific groups of buyers, said Beata Kokeli, Head of Retail, according to Cushman & Wakefield.

The percentage share is different for men and women, and for different age groups. Women slightly more often than men declared their willingness to buy in stationary stores (36% compared to 26%). Taking into account the age of the respondents, the highest share of planned purchases via the Internet was recorded in the group of 18-24 years and 45-54 years, it was also indicated.

Taking into account the professional status of the respondents, the highest share of purchases declared in the future, made exclusively or mostly in the Internet channel, was recorded in the group of students (32%). At the same time, as many as 53% of respondents from this group declare their willingness to make purchases equally in the Internet and in stores The highest share of people tied to stationary purchases was recorded among retirees (39%), while the lowest percentage of respondents declaring that they would make most or all purchases in the Internet channel in the future was recorded in the group of non-working people (12%).

The greater willingness to buy online grows with education, and in the case of people with higher education, only 25% declare the willingness to make most or all purchases in a stationary manner, it was stated.

As a result of further restrictions imposed on the industry and many weeks of an almost complete ban on stationary trade, e-commerce was the only distribution channel for many stores. The share of e-commerce in retail sales in these periods achieved record results (for Poland) of 11.9% in April 2020 and 11.4% in November 2020.