Altex invested EUR 1 million in the modernization of two stores in Bucharest and Brasov

Altex, the leader of the electro-IT trade in Romania, has invested over EUR 1 million in the modernization and technologicalization of the Altex stores within the Colosseum shopping center in the Capital and the Altex Cărămidăriei store in Braşov.

"We have a comprehensive investment plan, which aims to secure a complete omnichannel experience in all Altex stores in Romania. Here we are taking another step in this direction, by redesigning our stores in Bucharest Colosseum and Brasov Cărămidăriei, which we designed in such a way as to fully meet the needs of our client today,” - said Edvin Abdulachim, commercial director of Altex Romania.

Altex had a turnover of almost EUR 1 billion in 2020 and has over 120 offline stores open in the country under the Altex and Media Galaxy brands.