Avon launches new store in Romania’s historic landmark

The American cosmetics, perfumes and jewelry giant Avon International, one of the biggest players in the beauty industry, is opening a new store in Romania, located in the historic Oromolu building in Piața Victoriei, Bucharest, which also houses the headquarters of the Avon Romania team.

In August, Avon opened its first franchise stores on the local market. Recently, Avon opened a concept store in the Park Lake shopping center, as well as in Shopping City Ploiești.

The company, with a business model focused on direct sales, is now in a process of transforming and diversifying its sales channels, with physical stores and developing its online presence. Romania is one of the main markets for the Avon group.

Source: Profit.ro