Bulb secured an investment worth EUR 7 million with strategic partnership Croatia's M + Group

Bulb secured an investment worth EUR 7 million thanks to a strategic partnership with M + Group, the largest independent provider of BPTO services (business process and information technology outsourcing) in Central and Eastern Europe and Asia Minor. This strategic partnership provides Bulba with both a strong partner and the means to further grow and expand the market. Bulb, has positioned itself as a regional technology leader in the segment of digitalization and automation of customer care processes and customer experience management for the last 15 years. With its innovative Cempresso platform, whose long-time customers are the leading telecom operators from this part of Europe, Bulb enables complete digitalization and automation of business processes by focusing on customer support and communication with customers.

In recent years, M + Group has pushed the boundaries in the segment of externalization of business processes and services by introducing artificial intelligence (AI) in customer and technical support and using machine learning (ML - machine learning), robotic process automation (RPA) and predictive analytics. Therefore, the partnership with a strong company whose focus is precisely on the development of such advanced solutions for customer and technical support is natural and complements the portfolio of Bulb and M + Group.