Cărturești to launch Romania’s largest bookstore at RIVUS in Cluj-Napoca

The RIVUS Cluj-Napoca project will include a new edutainment concept by the Cărturești brand – a lifestyle type format integrating cultural components along with educational, entertainment and leisure experiences. Thus, Cărturești will be an anchor brand for the RIVUS project based in Cluj-Napoca and will accommodate the largest bookstore in Romania, spanning a total area of 2,500 sqm laid out on two floors. In its concept-location, the bookstore chain will include a generous book offer, new brands of stationery items, home décor, toys and gifts, as well as a coffee shop, spaces for events, art exhibitions and for promoting Romanian designers.

“Through RIVUS, we promised an experiential project for the Cluj community, a destination for all categories of the public, one that caters to the locals’ need for development, socialization through culture and education, quality entertainment, and new experiences. Together with the Cărturești team, we will provide Cluj with a first-ever edutainment concept by scale and variety of proposed options. As every new project we develop is different from our other projects, the Cărturești concept in RIVUS will mark several premieres: bigger, more diverse, more exciting, a mixed-use venue set to encourage reading, as well as experiences, play and play-based learning, socializing, and artistic events. All of this in a unique and surprising setting that transports us in a world of pure imagination,” said Oana Diaconescu, Head of Leasing Retail for IULIUS.