Chic Chic Urban Fashion opens first location outside the Capital, in Iulius Town Timisoara

IULIUS is diversifying its portfolio of luxury retailers by drawing new partners. Chic Chic Urban Fashion, a multi-brand retail chain bringing together exclusive brands, recently opened its first location outside of Bucharest in Iulius Town Timişoara. Chic Chic Urban will also operate in RIVUS, the urban regeneration project that IULIUS Company is developing in Cluj-Napoca.

The opening of Chic Chic Urban Fashion in Iulius Town grants access to clients in the west of Romania to a diversity of high-end brands such as: JOOP, Zac Posen, John Galliano, STRELLSON, Maison Close, ISNURH, Patrizia Pepe, Herve Leger, IOS by Maica, Serge Pariente, HUDSON, Fabio Rusconi, My Best Bag Firenze, La Haine.

“We chose Iulius Town following a thorough analysis, due to its popularity and diversity, which perfectly lines up with our brand vision. This projects includes a wide range of stores, restaurants and services, drawing a large and diverse public. We believe that this location is an ideal stepping stone for our expansion into other key areas of the country, allowing us to reach an increasing number of clients and to offer them access to our exclusive collections, plus an exceptional shopping experience. We are delighted with the opportunities afforded by Iulius Town,” said Briana Baciu, Marketing Specialist, Chic Chic Urban Fashion.

The Chic Chic Urban Fashion retail chain operates two full price locations, two outlets and a Patrizia Pepe HUB in Bucharest, the store in Iulius Town marking the retailer’s first location to open outside the Capital.