Dedeman acquires land near Giurgiu border to complete national store network

Dedeman, Romania’s largest DIY retail chain, has acquired a 6-hectare plot of land near the Giurgiu customs, close to the Bulgarian border. The purchase, brokered by real estate consultancy Colliers, enables Dedeman to enter the final county in Romania where it previously had no presence.

The acquired land includes approved urban planning documentation for commercial use, allowing Dedeman to proceed with construction without delay. With this development, Giurgiu becomes fully integrated into the company’s nationwide network.

According to Sînziana Oprea, Director of Land Agency at Colliers Romania, the transaction reflects ongoing activity in the retail segment of the real estate market, where demand remains steady despite broader economic and political uncertainties.

In 2024, retail-focused land acquisitions represented around 20% of the total land transaction volume, bringing the sector close to the €450 million level seen in the previous year. Colliers’ latest report indicates that retailers continue to focus on consolidating and expanding their networks, with particular attention to underserved regions.

The availability of land remains stable, with well-located plots—especially those with pre-approved development permissions—moving efficiently in the market. Developers are investing in a mix of formats, including business parks and stand-alone stores, while large plots suitable for mixed-use developments continue to attract interest due to their flexibility and market relevance.