EPG Group introduces lifestyle podcasts directly from shopping malls
Investment group EPG Group plans to connect shopping and entertainment in a way never seen before. It will start recording lifestyle podcasts with famous personalities in its shopping centres. People can look forward to captivating conversations not only about fashion and shopping, but also other areas of interest: from gastronomy to culture and sports to travel. The podcasts, supporting both audio and video formats, will be recorded on the premises of the centres, giving them a specific touch and atmosphere. They will be guided by actress and presenter Barbora Mottlová.
"Every year, our shopping centres Varyáda in Karlovy Vary and Central Most in the Ústí nad Labem region receive 7.5 million visitors. We believe that shopping is not only about the products themselves, but also about the experience that each customer takes away with them. We want to entertain and inspire people, and that is why we are pleased to introduce our new lifestyle podcasts, which will offer exactly this dimension," comments Martin Malý, Marketing and Communications Director of EPG Group.
The podcasts will be produced in cooperation with the renowned agency Kreatika, once a month. The first one will take place at the turn of March and April. The podcasts, ranging from 30 to 60 minutes in length, will then be available to play for free on iTunes, Spotify and Herohero platforms.
"We recognize that time is very limited these days and we're all trying to find efficient ways to use it. And podcasts are ideal in that regard. You can listen to them anytime and anywhere - whether from the comfort of your home, on a regular walk in the countryside or on your way to work. You can listen to them on your smartphone, tablet or TV. Either way, they will keep you up to date and you won't miss any news," Malý says.
Special design rooms equipped with modern audio and video technology, as well as comfortable facilities for the presenter and her guests, will be created in both centres for recording purposes. These will include popular personalities from the world of film, music and art, as well as popular sportsmen and infuenceurs. Barbora Mottlová will sit behind the moderator's microphone. She is a popular actress who, in addition to her acting profession, has also made a name for herself as a presenter, singer and occasional model. She originally studied fashion design before graduating from the Higher School of Economics and obtaining a Bachelor's degree in Media Studies. As a result, she not only has an in-depth knowledge of fashion, but also her own perspective on different styles of dressing and current trends.
"Together with our guests, she will not only discuss topics related to shopping, but also share the behind-the-scenes of their lives - be it work challenges or personal stories, creating a unique space for a deeper connection with the audience. The podcast will then be followed by a personal meeting of the invited personality with the general public, a small competition for free tickets to the show and, of course, an autograph session," concludes Martin Malý.
EPG Group will announce the new guests regularly on its social networks OC Varyáda and Central Most.
