FURLA opened its first location outside of the Capital in the Palas Iași complex

Luxury Italian brand FURLA, is consolidating its presence in Romania by opening new stores via its partnership with IULIUS Group. FURLA inaugurated its first location outside the capital in the Palas Iași complex. In Cluj-Napoca, the brand will operate in RIVUS, a project currently under development, both with a new FURLA mono-brand store, and their latest multibrand concept, MAMAQUILLA.

IULIUS Company recently announced they are working with the Foster + Partners architecture studio for the reconfiguration of Palas complex, set to have an expanded area spanning 80,000 sqm and a superior offer of premium shopping, dining, and entertainment experiences for all categories of the public.

RIVUS Cluj-Napoca is a sustainable mixed-use project, set to include the largest retail area in Romania, with a leasable area upwards of 145,000 sqm. The project transforming a former industrial platform into a lifestyle center opened to the community will bring many novelties, including both an upcoming FURLA mono-brand store and their latest multibrand concept, MAMAQUILLA, locations that will span more than 280 sqm in retail floor area. MAMAQUILLA is a new multibrand concept with a portfolio of premium brands such as: Furla, Coccinelle, Piquadro, Mario Valentino, or Kate Spade.

“For the shopping afficionados who appreciate the quality and versatility of premium products, we are bringing premiering exclusive brands, highly anticipated by our customers. We aim to provide them with a shopping experience in a refined setting, in concept locations. FURLA is one of these brands, perfectly integrating in the retail mix of Palas Iași and RIVUS owing to its contemporary elegance and sophisticated approach to luxury. RIVUS is more than a shopping mall. It will be a mixed-use complex with a wide variety of components, ranging from retail and office to cultural and entertainment components, park, and mobility features. Palas Iași is our iconic project and, following the upcoming remodeling, it is set to become greener, more dynamic, and including more leisure venues and a diversity of shopping, dining, and entertainment locations,” said Oana Diaconescu, Head of Leasing IULIUS.

“The new FURLA store opening in Iași marks a new step for our expansion, reaffirming our commitment to bringing Italian elegance and style closer to our clients across the country. We are enthusiastic about this new chapter and upcoming openings, including the ones in Cluj,” said Cristian Negoita, General Manager – Millenium Pro Design SRL.