Galeria Mokotów set to change its name to WESTFIELD MOKOTÓW

by   CIJ News iDesk III
2022-09-16   11:22

On September 29, 2022, Galeria Mokotów will join the elite, global group of WESTFIELD shopping centers, officially changing its name to WESTFIELD MOKOTÓW. The event will be accompanied by a concert by an international star - British singer Jessie Ware.

The rebranding of Galeria Mokotów becomes a reality. On September 29 this year, the Warsaw shopping center will officially change its name to WESTFIELD MOKOTÓW, thus joining the elite group of WESTFIELD shopping centers. The rebranding of Galeria Mokotów (as well as Parquesur centers in Madrid and Taby Centrum in Stockholm) is a continuation of the WESTFIELD brand development strategy in Europe.

"WESTFIELD is the hallmark of iconic shopping malls around the world, such as WESTFIELD London and WESTFIELD World Trade Center in New York. Thanks to its strength and prestige, this brand is a natural magnet for both the world's and the best local brands. I would like to emphasize that it is not that easy to become a mall under the WESTFIELD brand. It must be one of the flagship destinations in our portfolio, which additionally meets certain conditions, such as: perfect location with a very good communication connection, top-class approach to consumer experience or social commitment and activities in the spirit of sustainable development. All this means that the turnover generated by WESTFIELD centers is an average of 20 percent. higher compared to other category A shopping centers, which adds value to this brand for tenants," says Grzegorz Grajkowski, Director of Operations Poland, Unibail-Rodamco-Westfield.

"Such a recognizable and recognized brand as WESTFIELD undoubtedly is, very carefully selects the locations that it invites to its group. For years, Galeria Mokotów has enjoyed a very good reputation and the trust of customers, which for us is the greatest award and distinction, and also has a strong position on the Polish market. The high bar of WESTFIELD and the invitation to the international family of this brand is another confirmation of the quality offered by our center. Galeria Mokotów is fully ready to go through the entire rebranding process and that is why the WESTFIELD logo will be hung on the facade of the building on September 29," explains Filip Kryłowicz, Head of Shopping Center Management Unibail-Rodamco-Westfield in Poland.

The addition of Galeria Mokotów to the WESTFIELD brand is an important event, which is why attractions for the center's customers have been planned for this occasion. The most important of them will be the performance of the world-famous British singer Jessie Ware, who creates music that combines pop, rock and R&B. The concert of this world star will take place on the roof of WESTFIELD Mokotów on Thursday, September 29 at 20.00.

"The change of Galeria Mokotów to WESTFIELD Mokotów is the most important event for our shopping center since its opening. We want the whole rebranding celebration to be spectacular and remembered for a long time. By inviting Jessie Ware - a world-class star, we wanted to emphasize the fact that Galeria Mokotów has joined the international group of WESTFIELD centers. The rooftop concert is also a continuation of the activities of the Gallery itself, which has been organizing unique events for many years," says Agata Berndt-Wazelin, spokeswoman for Galeria Mokotów.