Genesis Property appoints Ionel Purice as CEO to lead future growth

Genesis Property, one of Romania’s leading office building owners, has appointed Ionel Purice as Chief Executive Officer (CEO). With over 15 years of experience in the construction industry, including five years within Genesis Property, Purice has played a key role in shaping the company’s strategic vision, driving innovation, and enhancing workplace experiences.

Before assuming the CEO position, Purice led Genesis Development, part of the Genesis Property Group founded by entrepreneur Liviu Tudor. In this role, he oversaw major construction projects and led the transformation of YUNITY Park, an innovative business campus designed to redefine modern work and living environments. His expertise spans complex real estate developments, including large-scale shopping centers and residential projects, with responsibilities covering construction management, project execution, budget oversight, and process optimization.

Liviu Tudor, President and Founder of Genesis Property, emphasized that Purice’s appointment marks a strategic milestone for the company. He highlighted Purice’s visionary leadership, stating that his ability to turn challenges into opportunities will drive Genesis Property’s continued growth and industry leadership. Tudor expressed confidence that under Purice’s guidance, the company will explore new horizons and maintain its commitment to innovation, sustainability, and excellence.

As CEO, Ionel Purice will be responsible for steering Genesis Property’s long-term strategic direction. Working alongside Liviu Tudor, he will oversee the company’s major developments, ensuring its continued expansion and leadership in Romania’s real estate sector. He emphasized his commitment to strengthening the company’s core values and reinforcing its market position. Purice described Genesis Property as having a strong foundation built on vision and dedication, and he aims to further establish it as a trusted leader in Romania’s commercial real estate industry.

A key priority for Genesis Property under Purice’s leadership will be the completion of YUNITY Park’s final phase, a landmark business campus that blends workplace innovation with lifestyle-focused amenities. The first two phases, completed in 2023, represented an investment of over €30 million, while the upcoming Innovation Center, set for completion this year, will add an additional €20 million investment. The project features a 1,500-seat open-air amphitheater, two kilometers of pedestrian walkways, cascading water mirrors, an urban forest, and creative meeting spaces, creating an integrated work-life environment for professionals.

With Purice at the helm, Genesis Property is set to continue its transformation, reinforcing its role as a pioneer in Romania’s real estate market through cutting-edge developments and sustainable growth initiatives.