Global air conditioning technology leader, AUX, enters Romanian market

AUX, a top-three air conditioning brand in China and a global leader in energy-efficient indoor climate solutions, has officially launched its operations in Romania. The official market entry was highlighted in the event organized by One Concept, AUX’s exclusive distributor in the country.

Founded in 1986 in Ningbo, China, AUX Group operates across five major industries—from home appliances and healthcare services to real estate development and financial investments.

AUX enters the Romanian market with a long-term vision anchored in innovation, digitalization, and energy efficiency. The local portfolio includes AI-powered smart-home solutions, mobile controlled systems, and HVAC technologies designed for high-performance buildings. AUX is also committed to raising industry standards by promoting adoption of EU-aligned regulations such as the F-Gas directive. This includes advocating for eco-conscious refrigerants like R290—ideal for sustainable construction and nearly zero-energy buildings (nZEB).

“We’re excited to bring AUX’s advanced technologies to Romania, offering efficient, sustainable, and digitally connected solutions to the local market. Our partnership with AUX allows us to expand One Concept’s premium portfolio and play an active role in transforming the HVAC landscape in Romania. This is perfectly aligned with our philosophy of leadership in portfolio excellence, digital innovation, and shared growth with our regional partners,” said Eng. Alexandru Chirilă, General Manager and founder of One Concept Distribution.