Grup Șerban Holding announces major EUR 62.5 million investment in new potato processing factory

Grup Șerban Holding has announced a massive investment of EUR 62.5 million into two major projects, further solidifying its position in the industry. The investment, which has been approved for financing by the Agency for Financing Rural Investments (AFIR), will support the construction of a state-of-the-art potato processing facility and a large-scale warehousing project.

The highlight of the investment is the Potato Processing Factory in Sascut, Bacău County. Once completed, the factory will boast a production capacity of six tons of fried potatoes per hour and 1.2 tons of potato flakes per hour. The factory’s output will cater to both the domestic market and international buyers, reflecting the company’s focus on expanding its global reach.

In addition to the processing facility, Grup Șerban Holding will construct five cold storage units and a 5,000-square-meter logistics warehouse. The warehouse will feature a sorting, washing, and packaging line for potatoes, enhancing the company’s supply chain efficiency and meeting growing consumer demand for high-quality products.

Irina Șerban, co-founder of Grup Șerban Holding, emphasized the strategic importance of these investments: “Through the two projects—the potato processing plant and the storage and processing halls—we are completing the cycle that Grup Șerban Holding has worked on for years. These investments, made possible by the InvestAlim national project and supported by European funds through AFIR, allow us to control every step of the production chain, from harvesting to processing, storage, and delivery. This ensures we maintain consistent quality and improve operational efficiency.”

The potato processing plant and warehousing project mark a significant step for Grup Șerban Holding in its mission to enhance Romania’s agri-food capabilities. The investments will not only boost local production but also create new jobs and strengthen the company’s ability to meet increasing market demands.

With these new facilities, Grup Șerban Holding is set to further integrate its operations, ensuring a seamless transition from farm to table while maintaining stringent quality standards. As Romania continues to grow as a hub for agri-food production, Grup Șerban Holding’s investments place the company at the forefront of innovation and sustainable growth in the industry.