HalfPrice, part of the CCC group, opened its first store in Bucharest

Off-price retail chain HalfPrice has opened its first store in Bucharest, in the AFI Cotroceni shopping centre. The new store covers an area of almost 3,000 sqm. The opening marks the third launch in Romania, and is also the brand's largest store in the country.

Thus, customers in Romania can start their search for their favourite brands in three stores - in Turda (TURDA, FunShop), Pitești (Supernova Pitești) and now in Bucharest (AFI Cotroceni).

HalfPrice is a CCC Group company and is present in nine countries in Central and Eastern Europe, with over 100 stores.