Helly Hansen launches first Romanian store at Promenada Mall Bucharest

The Norwegian sports equipment and workwear brand, Helly Hansen, announces the opening of its first brand store in Romania, in Promenada Mall, Bucharest.
The store is located on the 1st floor, will have an area of 150 sqm and will bring a complete selection of products from all the brand's representative categories.

"We want to bring to the Romanian public the premium products of a brand that is a world leader in several categories. Helly Hansen means excellence in innovation, performance and design, and now these values will be closer to Romanian sports, outdoor and lifestyle enthusiasts. We chose Promenada Mall because we consider it the most suitable place for the brand and its customers, but also because we trust the Promenada expansion project, which, once completed, will certainly be the most modern mall in Bucharest," says Mihai Roșca, co-founder of Sport & Safety, the official Helly Hansen distributor in Romania.