Hercesa Romania launches Vivenda Prime residential project in Bucharest

Hercesa Romania has announced the launch of Vivenda Prime, a new residential project in eastern Bucharest aimed at the medium-high market segment. The development will include 105 apartments and introduce new amenities to the company’s portfolio, reflecting contemporary urban living trends.

“Vivenda Prime is Hercesa’s most ambitious residential project in Romania and directly addresses changing expectations in the housing market,” said Alejandro Solano, CEO of Hercesa Internacional. “Our strength lies in our in-depth understanding of Bucharest’s residential market, where we have been active for over 20 years, and our ability to adapt to the evolving needs of our clients,” he added.

The project features various amenities designed to enhance urban living while maintaining a sense of community and comfort. These include an outdoor pool exclusively for residents, energy-efficient systems such as heat pumps to ensure low energy consumption and year-round comfort, and secure access to the complex. Additional infrastructure supports modern lifestyles, including dedicated parking for delivery services and couriers.

Vivenda Prime will also offer commercial spaces accessible to the public, as well as a multifunctional area reserved for residents, suitable for meetings, events, or private gatherings. The development allows for a high degree of home customization to meet individual resident preferences.

“Vivenda Prime represents a significant upgrade for the Vivenda community, bringing together comfort, innovation, and an integrated urban lifestyle,” said Romeo Ghica, Operations Manager at Hercesa Romania. “The project was developed using insights gained from Building L in Vivenda Residencias, which offered a limited selection of 3- and 4-bedroom apartments that performed strongly in sales, confirming demand for medium-high segment housing in this area,” he added.

Vivenda Prime responds to feedback from existing residents of the Vivenda Residencias project, many of whom are seeking modern, sustainable homes without relocating from their current neighborhood. The new development will consist entirely of 3- and 4-bedroom apartments, ranging in size from 83 to 218 square meters, with starting prices at €182,700 plus VAT. Hercesa aims for Vivenda Prime to meet the growing demand for high-quality housing that supports community living, sustainability, and modern comfort.