Hesburger opens fifth restaurant in Romania, at Băneasa Shopping City

Finnish fast-food restaurant chain Hesburger has opened a new unit in Romania, in Băneasa Shopping City, following an investment of EUR 500,000. The opening of the restaurant led to the creation of 20 jobs. So far, the company has invested 1.65 million euros in the local market.

“With the opening of this third restaurant in the capital, we continue our development strategy, focusing on establishing a strong presence in the Bucharest metropolitan area. After the recent launch of our restaurants at AFI Cotroceni and at Henri Coandă International Airport in Otopeni, the largest airport in Romania, we are happy to now expand our operations to another top location, Băneasa Shopping City, one of the largest shopping centers in the country. This place is a major attraction not only for the residents of Bucharest, but also for the many tourists visiting the area,” said Ieva Salmela, International Development & Marketing Director, Hesburger.

Hesburger plans to continue its expansion in Romania and open a total of 10 restaurants, following an investment of EUR 8 million in the first year of operation.