Hesburger opens new restaurant in AFI Cotroceni, expands presence in Romania

Hesburger, Finland’s largest fast food chain, has officially opened a new restaurant in AFI Cotroceni, Romania’s largest shopping mall. The new location represents an investment of EUR 500,000 and has created 20 new jobs.

“We continue our expansion with a focus on the metropolitan area of Bucharest. After our recent opening at Henry Coandă International Airport, we are now establishing a presence in AFI Cotroceni, a key destination for both local residents and tourists. Soon, Hesburger will also be present in Băneasa Shopping City,” said Ieva Salmela, International Development & Marketing Director at Hesburger.

Hesburger entered the Romanian market in May 2024, launching its first restaurant in Râmnicu Vâlcea. The company plans to open 10 locations across several Romanian cities within the first year, with a total investment of EUR 8 million. The expansion signals Hesburger’s commitment to establishing a strong presence in Romania’s fast-growing fast food sector.

Source: econiomica.net