Interview: Mina Djordjević on The Dorćol Residence and Belgrade’s Luxury Market

Brixwell Investment is redefining Belgrade’s high-end residential landscape with The Dorćol Residence — a landmark project in one of the city’s most historic and sought-after districts. The development will deliver 459 apartments, including studios, executive suites, and penthouses exceeding 500 sqm, alongside 37 retail units and over 800 underground parking spaces. CIJ EUROPE spoke with Mina Djordjević, CEO of Brixwell, about the project’s vision, market positioning, and sustainability-driven approach.

Q: What is the estimated investment volume for The Dorćol Residence and how is the project being financed? Are you partnering with international or domestic investors?

Mina Djordjević: The Dorćol Residence represents a significant private investment within the premium residential segment of central Belgrade. While we prefer not to disclose precise figures at this stage, the project is entirely privately financed, reflecting a balanced and sustainable financial structure. Brixwell Investment is the sole investor and developer of the project, ensuring full control over quality, execution, and the long-term vision from concept to completion.

Q: Who is your target client base for these luxury apartments—local high-net-worth individuals, diaspora buyers, or international investors—and how are you positioning pricing to compete in the Belgrade market?

Djordjević: Our target clients are discerning buyers who value architecture, craftsmanship, and location above all. This includes local high-net-worth individuals, members of the Serbian diaspora, and international investors seeking a secure asset in Belgrade’s most authentic district. Pricing is positioned within the upper tier of the market, yet remains competitive given the project’s prime Dorćol location, design concept, and the scarcity of comparable developments. Our focus is on offering lasting value rather than just luxury.

Q: Luxury residential supply in Belgrade has increased in recent years. What demand indicators give you confidence in launching such a large-scale premium project now?

Djordjević: It’s true that supply has increased, but genuine premium inventory remains extremely limited—especially in established neighborhoods such as Dorćol. We have seen consistent demand from both local buyers and the returning diaspora for high-quality developments that combine location, amenities, and enduring value. Early market feedback and pre-sales activity have been very encouraging, confirming that demand for design-driven, centrally located projects continues to outpace supply.

Q: How are you addressing sustainability, energy efficiency, and ESG standards in the design and construction of The Dorćol Residence?

Djordjević: Sustainability is integral to our philosophy. The Dorćol Residence is being developed to high energy-efficiency standards, featuring advanced insulation systems, energy-efficient façades, and modern mechanical installations to optimise comfort and reduce energy use. We are committed to responsible material sourcing, incorporating water-saving systems, EV-ready parking, and full alignment with evolving ESG principles in construction and operation. Our goal is to create not only a luxury residence but also a future-ready, environmentally conscious building.

Q: Beyond The Dorćol Residence, what is Brixwell’s long-term strategy? Are you looking to expand outside Belgrade or diversify into other asset classes?

Djordjević: Beyond The Dorćol Residence, our focus remains on prime urban developments in Belgrade’s most desirable districts. Delivering this flagship project to the highest possible standard is our current priority. However, we are selectively exploring new opportunities in both residential and mixed-use projects that align with our design values and vision. For us, growth is not about scale—it’s about curation, consistency, and creating meaningful contributions to Belgrade’s evolving urban fabric.

The Dorćol Residence is scheduled for phased completion in 2027 and 2029, setting a new benchmark for contemporary living in one of Belgrade’s most storied neighborhoods.

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