Lefties 0pens third digital store in Romania at Iulius Town Timișoara

Lefties, a brand under the Inditex Group, one of the world’s largest fashion retail conglomerates, has launched its third store in Romania, located within the Iulius Town Timișoara mixed-use development. With this opening, Iulius Town becomes the first project in Romania to host the complete portfolio of Inditex brands, which includes ZARA, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home, and Lefties.

The new Lefties store spans an impressive 5,000 square meters on the upper floor of Iulius Mall. It showcases the latest digital trends in retail, featuring innovations such as smart fitting rooms, Easy Pay cash registers for both card and cash transactions, dedicated return stations for purchased items, and a customization area for select clothing and accessories.

The store’s unique product presentation layout is designed for ease of shopping, allowing customers to quickly locate items based on price or personal style. Lefties’ development strategy in Romania emphasizes the Digital Store concept, which provides customers with expansive retail spaces ranging from 3,000 to 5,000 square meters, all equipped with advanced technology to enhance the shopping experience.