LPP expands in the Balkans with Sinsay’s debut in Kosovo

Polish fashion group LPP has taken a significant step in its largest-ever expansion plan with the launch of Sinsay in Kosovo. This marks the first of LPP’s brands to enter the country, reinforcing the company’s growing presence in the Balkan region.

At the beginning of February, Sinsay opened its first store in Pristina’s Central Park shopping center, located just minutes from the city center. The company plans to open a total of three stores this month, including two in the nation’s capital. In addition to its physical presence, LPP is preparing to launch an online store in Kosovo by the second quarter of 2025, aligning with its omnichannel retail strategy.

LPP’s entry into Kosovo is part of an ambitious plan to expand its global footprint. By the end of 2025, the Gdańsk-based fashion giant aims to open 1,500 Sinsay stores alongside approximately 100 new locations for its other brands. The company is targeting a doubling of sales within two years compared to 2023, leveraging both brick-and-mortar retail and e-commerce growth.

The Kosovo expansion includes a full Sinsay product range, featuring women’s, men’s, and children’s fashion, accessories, underwear, and home décor. The brand is particularly known for affordable pricing, licensed children’s collections, and a diverse assortment, making it highly competitive in emerging markets.

“We have been working intensively to strengthen our brands in the Balkans, and Kosovo is a natural next step,” said Tomasz Koczara, International Business Director at LPP. “The country’s economic growth and strong consumer sentiment make it an attractive destination for international brands. With available retail space and limited competition, we see significant potential for expansion across multiple locations.”

Kosovo: A Key Market for Growth

Sinsay’s first store in Pristina spans 940 square meters, offering a comprehensive shopping experience in one of the capital’s most prominent retail and entertainment hubs. LPP’s strategy aims to establish a double-digit number of stores in Kosovo within the first year, ensuring widespread accessibility to customers across shopping centers, retail parks, and high-street locations.

“Kosovo represents a promising market for our brand,” added Koczara. “While our initial focus is on Sinsay, we do not rule out introducing other LPP brands in the future.”

Kosovo is now the 41st market where LPP operates, as part of a record-breaking expansion strategy for 2025. The company plans to invest PLN 2.3 billion in growing its sales network, with the goal of reaching 4,400 stores worldwide.