LPP opened Sinsay brand stores in Italy and Greece

LPP has opened two Sinsay brand stores in Italy in Marcon and in Greece in Heraklion, the company reported. The company maintained its plan to open Sinsay stores in Milan, Thessaloniki, Athens, among others, this year.

"The stable market position of our company is due to all five LPP brands, and thanks to the results they achieve, we can look for further opportunities for development. The current foreign expansion strategy is based on two strong pillars - the flagship brand Reserved and Sinsay, which show the greatest omnichannel growth potential. The strong interest in our online offering in Italy convinced us to launch Sinsay stationary sales in that country. The debut there is no coincidence. We see the Italian market as a promising one for other brands as well. Greece is also such an area. We are convinced that the availability of our offer both in the e-commerce channel and in traditional sales will contribute to strengthening our position in the Balkans, which has remained one of the most important regions for us for several years now," said LPP Vice President Przemysław Lutkiewicz.

The Sinsay stationary store in Heraklion, Greece, which opened on January 27 this year, is a unit of more than 1,000 sqm. Sinsay's first Italian stationary store is over 1,400 sqm in Marcon, Venice province, the release also stated.

In mid-December last year, the company announced the debut of the Sinsay brand in Italy in December and a January 2023 debut in Greece. In the 2023/2024 fiscal year, LPP wants to open stores of its flagship Reserved brand in the UK, Germany and Italy.

Sinsay made its market debut in 2013 by opening its first stores in major cities in Poland. In the same year, overseas expansion began, launching stationary stores in the Czech Republic and Lithuania. After 10 years, Sinsay has become the second pillar of LPP next to Reserved, the release emphasized.

Source: LPP and ISBnews