Master Management Group expands Rossmann drugstore presence in Its centres

Master Management Group (MMG), has deepened its partnership with Rossmann, the country’s largest drugstore chain. This collaboration has brought a new Rossmann outlet to the Brama Mazur shopping centre in Ełk, while expanding the retailer’s presence in Poznań and Kutno. Lease agreements have also been extended at the MMG retail park in Piekary Śląskie, further cementing the relationship between the two companies.

“For 18 years, we have been creating highly commercialized shopping centres that serve millions of customers across Poland. These centres are not only popular shopping destinations but also key platforms for the growth of local brands and leading retail chains,” said Paul Kuśmierz, CEO of Master Management Group. “We are thrilled to continue our cooperation with Rossmann, offering customers even greater access to this well-recognized drugstore chain, enhancing the shopping experience in Ełk, Poznań, Kutno, and Piekary Śląskie.”

Rossmann, a powerhouse in the Polish drugstore market, serves over one million customers daily and operates nearly 1,900 stores nationwide. The brand, which launched its first outlet in Łódź in 1993, is renowned for its vast selection of products at affordable prices, offering 21,500 items across 800 brands and introducing around 7,000 new products annually.

The collaboration with MMG has significantly strengthened Rossmann’s footprint. In Ełk, the brand opened a new store at Galeria Brama Mazur, while in Galeria Różana in Kutno and MMG Centers Poznań, existing outlets expanded their sales areas, accompanied by lease extensions. The lease agreement at MMG’s retail park in Piekary Śląskie was also renewed, ensuring the continued presence of the brand in these key locations.

Rossmann’s innovative approach to customer convenience, including its Rossmann GO feature in the Rossmann PL app, continues to draw consumers. This app enables customers to scan products with their phones, pay online or at the checkout, and enjoy a seamless shopping experience. With over 9 million users, the Rossmann PL app also allows membership in the Rossmann Club, which offers exclusive benefits. The retailer’s products are further available through its robust online platform.

MMG’s collaboration with Rossmann exemplifies its strategy to partner with top retail brands, enhancing customer satisfaction while driving foot traffic to its centres. This strengthened partnership underscores MMG’s commitment to fostering thriving shopping environments that cater to both consumer needs and retail growth.