NewCold enters Romanian market with 9-hectare land acquisition from WDP

Global logistics giant NewCold has made its first foray into Romania with the purchase of a 9-hectare land plot from Belgian developer WDP. The plot is located in the northern part of Bucharest, near the A0 ring road, marking a significant investment in Romania’s logistics sector.

The acquisition was facilitated by Cushman & Wakefield Echinox, a real estate consultancy firm, whose team, led by Rodica Tarcavu, Andrei Brinzea, and Stefan Oprea, provided detailed market analysis to identify the ideal location for NewCold’s expansion.

“We conducted extensive and tailored research to meet NewCold’s specific requirements,” said Rodica Tarcavu, Partner at Cushman & Wakefield Echinox. “One of the main challenges was finding land with the necessary zoning for a 40-meter-high structure and a power reserve of up to 3 MW on-site.”

After five months of thorough analysis, NewCold selected WDP as a reliable partner capable of delivering a fully pre-developed plot that met all the necessary utility, infrastructure, and urban planning criteria.

“This successful transaction was a testament to the hard work and dedication of everyone involved,” added Andrei Brinzea, Partner for Industrial & Land at Cushman & Wakefield Echinox. “NewCold will establish its presence in Romania with a cutting-edge, automated cold storage warehouse, set to be completed in 2025, serving clients throughout the region.”

Founded in 2012, NewCold is a leading global player in advanced food logistics, operating 22 warehouses across three continents with a combined capacity of over 1.5 million pallet positions. The company, known for its highly automated and energy-efficient facilities, provides end-to-end supply chain solutions to major food companies. It is led by founder and CEO Bram Hage and is backed by Westport Capital Partners.

WDP, a Belgian developer with a strong presence in Romania, boasts a portfolio of nearly 2 million square meters, making it one of the largest players in the country’s logistics and light industrial market. WDP is listed on the Euronext stock exchange in Brussels and Amsterdam.