Nowy Styl eyes further acquisitions, including opportunities in Scandinavia

Nowy Styl is exploring opportunities for further development in Western Europe, particularly in Scandinavian markets, as part of its growth strategy through acquisitions. The company is also open to potential acquisitions in Poland, focusing more on enriching its product portfolio than expanding production capacity, according to President Adam Krzanowski.

“We are continuously monitoring potential opportunities to acquire companies abroad, particularly in markets where our presence is not yet strong,” said Krzanowski.

He noted that Scandinavia is a key area of interest due to its distinctive and localized market characteristics, which make it challenging for non-Scandinavian companies to penetrate. “The product requirements there are very specific, and local certifications play a significant role,” he explained.

Potential acquisitions may not be limited to furniture manufacturers. Krzanowski mentioned the possibility of acquiring a distributor or a local brand with strong market appeal. In Poland, the company is also open to acquiring firms with innovative products.

Nowy Styl’s strongest markets include Germany, Switzerland, France, and Poland, with Poland accounting for approximately 15% of the company’s sales. The company sees further opportunities for organic growth in these regions.

For now, Krzanowski stated that the group’s production capacity is well secured through its existing facilities, including two major plants focused on manufacturing chairs, armchairs, and office furniture. Instead of expanding production, the company aims to strengthen its partnerships and explore technological collaborations over the next few years.

“I would prefer not to invest heavily in production capacity but rather focus on finding the right partners,” he added, emphasizing the importance of investing in showrooms to enhance customer engagement.

Currently, Nowy Styl operates 28 showrooms worldwide, including prominent locations in London, Paris, Berlin, Prague, and Dubai. The company has already completed three acquisitions in Germany, securing businesses with a combined turnover of €30 million.

As a comprehensive provider of furniture solutions for office spaces and public places, Nowy Styl owns five brands: Nowy Styl, Kusch+Co, SOHOS by Nowy Styl, Sitag by Nowy Styl, and Forum by Nowy Styl. The company collaborates with renowned designers, including Karim Rashid, who created the iconic Bound armchair.

Source: Nowy Styl and ISBnews