OCHNIK to open new dual-concept store at Blue City in Warsaw

The Polish brand OCHNIK is set to open a new store in Blue City at the turn of August and September, introducing a ‘shop in shop’ concept. The new format will feature two distinct sections: one for clothing, divided into women’s and men’s collections, and another for accessories and luggage. The store will cover over 500 square meters and will be one of the brand’s largest locations in Warsaw.

In the clothing section, customers will find a wide range of outerwear, apparel, footwear, and accessories, while the accessories and luggage section will offer wallets, handbags, suitcases, and travel items. The store will be located on the first floor, where renovation work is currently in progress.

Arkadiusz Konarski, network development director at OCHNIK, stated that the brand is expanding its two-salon concept to improve product presentation and customer experience. OCHNIK currently operates over 50 such stores and plans to double this number in the coming years.

Blue City, with over 200 tenants and a 98% occupancy rate, continues to attract brands across a variety of product categories. Anna Gut, leasing director at Blue City, noted that OCHNIK’s decision to open the new store in the centre reflects its appeal to brands seeking a broad and established customer base.