Luca Cerretani is new Head of PKF Italy

Luca Cerretani is the new Head of Italy at PKF hospitality group. He succeeds Giorgio Bianchi, who will continue to be active as a consultant for PKF hospitality group in the area of business development and at the 196+ forum Milan.

Cerretani joined PKF hospitality group in 2022 and is based in Milan, Italy. In his present capacity as a Director – Head of Italy, his consulting activities include feasibility studies, valuations and asset management primarily in countries throughout Europe. Prior to joining PKF hospitality group, Cerretani worked for 13 years in revenue management for independent and branded luxury hotels where he gained knowledge in forecasting, market analysis and operations. Cerretani was also involved in numerous rebranding projects throughout Italy with different hotel brands. He has a bachelor degree from the Cornell University School of Hotel Administration in Ithaca, NY and is an active member of the Cornell Hotel Society alumni network in the AlpAdria and Eastern Europe Chapter. Cerretani teaches Revenue Management courses at the University of Bari.

Michael Widmann, Global CEO PKF hospitality group: „We thank Giorgio very much for his highly professional activity and his commitment in the past years and wish him all the best for his professional future!" "With Luca we have a proven expert of the hospitality industry in Italy on board. In addition, he will support us in our pan-European mandates. We are very much looking forward to working with him“, said Christian Walter, Global CEO PKF hospitality group.

Cerretani: „I am looking forward to this new challenge. In addition to the location in Milan, we are planning to open a branch office in Rome.“