Poland: Only 15% of companies prioritize sustainability in cost reduction strategies

Despite increasing environmental awareness, only 15% of companies prioritize sustainability as a key factor in their cost reduction strategies, according to a survey by consulting and technology firm Future Mind. The findings suggest that while businesses acknowledge the importance of ecological initiatives, they often remain secondary to financial objectives.

The survey revealed that half of companies (50%) review and adjust their cost-cutting strategies quarterly, while 21% do so only when necessary, and 12% conduct evaluations every six months. Environmental factors are considered by 26% of companies in a moderate way, meaning that while sustainability is on their agenda, financial impact remains the main driver in decision-making. Meanwhile, another 26% of firms only occasionally factor in sustainability, and 12% admit they do not consider it at all when implementing austerity measures.

One of the most significant sustainability trends identified in 2024 was investment in energy efficiency, which 26% of companies implemented last year. However, for 2025, this figure is expected to drop to 15%, signaling a decline in the emphasis on eco-friendly cost reduction initiatives. Companies that do continue to invest in this area are focusing on smart lighting systems, efficient air conditioning and ventilation, the use of renewable energy sources, and upgrading to energy-efficient equipment.

Additionally, 12% of businesses see opportunities in growing consumer demand for sustainability, while 50% are turning to data analytics to predict retail industry trends. The report indicates that cost reduction and sustainability efforts are increasingly being viewed as interlinked priorities that require simultaneous improvement.

“The data from our Retail Barometer suggests that Polish retail companies still place limited emphasis on ecological initiatives. However, businesses that monitor consumer trends and integrate sustainability with operational efficiency will gain a competitive advantage,” said Waszkowski, Head of Strategy at Future Mind. “Aligning responsible environmental practices with financial strategies can deliver long-term benefits, including cost savings and a stronger brand image.”

The Retail Barometer survey, conducted using the CAWI method, gathered insights from 34 industry experts and retail decision-makers. The study was carried out in collaboration with Wiadomości Handlowe, providing key predictions about the future direction of the retail sector in Poland.

While sustainability remains a growing concern, the survey highlights the challenges companies face in balancing ecological goals with financial constraints. As consumer expectations shift, businesses that proactively integrate green solutions into their operations may find themselves better positioned for long-term success in the evolving retail landscape.

Source: Future Mind and ISBnews