Reify. unveils contemporary food hall ROOTS at ShoppingWelt dodenhof

Reify., the architecture and development division of Sonae Sierra, has unveiled ROOTS, a modern food hall designed to redefine dining experiences at the dodenhof Posthausen shopping centre. Spanning 1,400 square meters, the new gastronomic space features a diverse culinary offering and aims to establish itself as a vibrant community hub.

Situated within the shopping centre, ROOTS boasts seating for 360 guests indoors and includes a striking 40-meter-long winter garden complete with a wine bar. A dedicated event stage will host a variety of activities throughout the year, while an adjoining terrace provides an additional 90 outdoor seats. Six carefully selected tenants will offer a wide range of culinary delights, enhancing the gastronomic landscape of the area.

The transformation from the former food court to the innovative food hall began in 2023 and was completed in August 2024. The design preserves and integrates elements of the existing structure, reflecting a commitment to sustainability, innovation, and tradition.

“Food is more than a trend; it’s a megatrend,” stated Ricardo Rodrigues, Business Development Manager at Reify. “A contemporary food hall needs to be more than just a place to eat. Visitors seek attractive environments where they can work, relax, and socialize. We have integrated these elements into ROOTS, drawing on our extensive experience from numerous innovative food hall concepts worldwide.”

Ralph Dodenhof, managing partner of Dodenhof, emphasized the significance of the name ROOTS, which pays homage to the local heritage of Lower Saxony. He remarked, “ROOTS enhances the attractiveness of our centre and serves as a new crowd-puller. Our other tenants will benefit from this innovative concept as well, positioning us for a successful future.”

The design of ROOTS prioritizes visitor experience, featuring natural materials, elegant colors, and a thoughtful lighting scheme that stimulates the senses and fosters a welcoming ambiance. The layout includes designated pathways and distinct zones for dining, working, and leisure activities. Additionally, an event area has been incorporated to accommodate special occasions.

With its multifunctional approach, ROOTS is set to become a popular meeting place for a new generation of customers at the dodenhof ShoppingWelt in Posthausen, enhancing the overall appeal of the shopping experience.

Photo2: Ricardo Rodrigues, Business Development Executive, Reify.; Ralph Dodenhof, geschäftsführender Gesellschafter, Dodenhof and Christine Hager, Director Property Management von Sonae Sierra in Deutschland,