STRABAG choses Oxygen agency for PR services in Romania

Oxygen has been appointed by STRABAG as its communication and public relations agency in Romania, following a selection process that began earlier this year. With its consolidated expertise in PR work for the construction industry and in-depth knowledge of the specifics of this sector, Oxygen developed a customized campaign for STRABAG around the innovation and sustainability activities of the European construction group.

The STRABAG construction company has been present in Romania for 30 years and has an important portfolio of premiere projects, such as the construction of the JW Marriot hotel in Bucharest, the tallest building in Romania, the Sky Tower, completed in 2012, and numerous national infrastructure works.

"For us, this year is a particularly important one. With the completion of 30 years of existence in Romania, we also adopt a new vision on how to build. We believe the construction industry needs to reinvent itself in terms of the processes and materials used to meet global climate goals. STRABAG SE takes responsibility for being a pioneer in this approach to sustainability, with an ambitious plan to achieve climate neutrality by 2040 throughout the value chain. We are confident that, together with Oxygen, we can effectively communicate this innovative vision and our commitment to design, build and operate construction projects in a way that protects the climate and conserves resources," says Ingrid Băltărețu (photo), Marketing & Communication Officer at STRABAG.

Source: economica.net