Taco Bell expands in Romania

Sphera Franchise Group, the largest operator in the foodservice industry in Romania, which manages the Taco Bell brand in a franchise system, has expanded its network by inaugurating its fifth unit in Bucharest, in Plaza Romania. The chain of restaurants with Mexican-inspired products thus continues its expansion strategy on the domestic market, reaching a portfolio of 16 units nationwide.

The value of the investment in the new restaurant was approximately EUR 500,000.

“Taco Bell recorded a H1 with a net profit of over RON 0.5 million this year for the first time. Although we are already present in 10 major cities, we still see significant development potential in the Bucharest market and other urban areas in Romania, where interest in Mexican-inspired cuisine is growing," said Costică Mișacă, General Manager, Taco Bell Romania.

Taco Bell entered the local market in 2017, being the third brand in the Sphera Franchise Group portfolio, alongside KFC and Pizza Hut.