Unibail-Rodamco-Westfield starts its own media agency - Westfield Rise

Unibail-Rodamco-Westfield (URW), developer and operator of flagship retail and lifestyle facilities, launches Westfield Rise, an internal agency dealing with: media sales, brand experience and providing modern metric solutions that allow you to use the knowledge about customers visiting commercial facilities from the URW portfolio when creating personalized media and event campaigns.

Westfield Rise will offer its clients - brands and media buying agencies, access to the URW platform, combining best-in-class media, located in 57 shopping centers in Europe. Thanks to this, the campaigns will not only be innovative, but also fully measurable. The Westfield Rise offer currently includes 1,700 digital billboards, which are one of the largest databases of this type on the continent, 170 spaces dedicated to brand experience activities, as well as numerous online advertising formats.

"With the launch of Westfield Rise, we will be able to serve the advertising and media industry in a manner tailored to its needs. We have created a team and work organization that allows us to work together within one platform. Thanks to this, our cooperation with customers is long-term and is based on both measurable results and "tailor-made" solutions," says Caroline Puechoultres, Chief Customer Officer, Unibail-Rodamco-Westfield. Adding "Our customer-centric approach, based on knowledge and data analysis, will allow us to serve brands, agencies and media buyers through the implementation of attractive and personalized offline and online campaigns, as well as marketing activations aimed at a group of our extremely committed audiences that we have at each of the facilities in our network."

Thanks to the "one platform, common audience, same resources" approach, Westfield Rise offers customers access to qualitative data about the recipients of their ads, using a fully GDPR compliant platform. The volume of people visiting URW shopping centers in Europe is 550 million people annually and 40 million online consumers.
Unibail-Rodamco-Westfield has also appointed Candice Mayer-Gillet as Managing Director of Westfield Rise. Candice Mayer-Gillet has extensive experience in working within various URW structures, including: leasing, operational management and communication in the retail media channel. Thanks to her extensive knowledge and holistic view, Candice knows perfectly well how the Westfield Rise offer should respond to the needs of customers in order to offer them the best in URW.

Westfield Rise headquarters will be located in Paris and London. Members of the 50-strong team will work in 11 European countries where URW operates. Westfield Rise will use media carriers located in all 80 facilities in Europe and the USA (including 53 flagship centers).

Westfield Rise will also continue its long-standing relationship with clients such as Disney, Samsung, Amazon, Clearpay, Netflix and LVMH, as well as partners at the regional level: Ocean Outdoor, Clear Channel and JCDecaux.