Unirea Shopping Center Bucharest and Brasov to be redeveloped

The owner of the Unirea Shopping Center shopping centers in Bucharest and Brasov wants to reposition the units on the retail market, in line with current consumer trends, by redefining the commercial spaces and attracting new tenants.

The consulting company Colliers Romania has been appointed to coordinate the repositioning and leasing process.

The owner's objective is to transform Unirea Bucharest into a modern and adaptable multifunctional space, which will go beyond the traditional fashion-focused retail model. The new concept will integrate a diverse range of functionalities and services - from restaurants, cafes and rooftop bars, to areas dedicated to culture, sports and entertainment. At the same time, the project considers the inclusion of co-working spaces or classic offices.

In parallel, Colliers will also coordinate the complete repositioning of Unirea Shopping Center Brasov, which currently hosts two fitness operators and a restaurant-lounge on the top floor. The building will undergo an extensive renovation process, and reopening is estimated for the end of 2026 or the beginning of 2027. The plans aim to transform the center into a multifunctional urban space, adapted to new trends in consumption, mobility and lifestyle.