Wendy's restaurant chain enters Romania

Wendy's, one of the most well-known international quick-service restaurant brands, is entering the local market through a franchise partnership with JKC Capital, an entrepreneurial company from Canada.

The first two restaurants are set to open in the first half of the year. Across its portfolio, JKC Capital plans to invest over USD 200 million in Romania and create approximately 1,500 new jobs over the next 10 years.

“This launch represents an important milestone for us as the brand enters a dynamic market with significant growth potential. Romania has a strong gastronomic tradition and we believe that Wendy’s will offer local consumers an unforgettable culinary experience, with fresh ingredients and high quality standards,” said John Chayka, Chief Executive Officer at JKC Capital.