Żabka Group Expands Froo Convenience Store Network with New Location in Bucharest’s America House

Froo Romania Retail, part of Poland’s Żabka Group, has opened a new convenience store in the America House office building in Bucharest’s central business district. The lease transaction was brokered by Cushman & Wakefield Echinox.

The Froo chain has been active in Romania for over a year and currently operates more than 120 outlets across three cities, mainly in Bucharest. The concept offers a mix of private-label items, ready-to-eat meals, hot food, and coffee through its Froo Bistro section.

“We are dynamically expanding our Froo chain of stores, with the goal of remaining close to our customers,” said Joanna Simonowicz, General Manager of Froo Romania Retail. “The new outlet in America House provides a strategic location to serve both office tenants and visitors.”

Dana Radoveneanu, Head of Retail Agency at Cushman & Wakefield Echinox, noted that America House’s location and retail offering made it an attractive option for Froo. Building owner ADD Value Management also highlighted the addition as a complement to the existing retail mix.

America House is a well-established office project with a gross leasable area of around 28,000 square meters. It accommodates multinational tenants such as Schlumberger, Mastercard, and Ţuca Zbârcea & Asociaţii. Its retail area, measuring nearly 4,000 square meters, includes food and beverage outlets such as Starbucks, McDonald’s, Velocita, Submarine Burger, and several others, alongside a gym, bookstore, bank, and pharmacy.

The building holds both BREEAM in-Use Outstanding certification and a Gold ActiveScore rating, underlining its sustainability and facilities for alternative transport users.