Companies included in the BaseLinker Index, a key measure of the Polish e-commerce market, reported a 10.8% year-on-year (y/y) increase in sales for December 2024. The number of transactions rose by 8.3%, while the average order value grew by 2.3% y/y to PLN 183.3, according to BaseLinker, the creator of the index. “December proved to be a strong month for Polish e-commerce retailers, with rising order volumes and higher shopping cart values. A notable highlight was the 13.8% increase in cross-border sales, reflecting growing international interest in Polish products,” said Łukasz Juśkiewicz, head of strategy at BaseLinker. He attributed the cross-border success to the accessibility of Polish goods on marketplace platforms and the popularity of seasonal promotions like Cyber Monday and last-minute Christmas shopping. Key Performance Insights • Domestic Sales Growth: 10.2% y/y • Cross-Border Sales Growth: 13.8% y/y • Cross-Border Share of Sales: 17.3% of total sales for Polish sellers Juśkiewicz highlighted that categories such as “supermarket,” “health and beauty,” and “home and garden” saw the most significant sales growth in December. Compared to November 2024, the BaseLinker Index showed a modest 0.9% month-on-month increase in sales, driven by a 4.7% rise in transaction volume. However, the average order value decreased by 3.6% during this period, suggesting smaller individual purchases in the pre-Christmas shopping rush. The BaseLinker Index, which tracks the overall condition of the Polish e-commerce sector, reached 155 points in December 2024, up from 154 points in November and 140 points in December 2023. The index was launched in January 2022, with an initial value of 100 points serving as a baseline for subsequent readings. The companies included in the index represent a robust segment of Polish e-commerce, meeting criteria such as managing online sales through BaseLinker and achieving at least PLN 250,000 in monthly Gross Merchandise Value (GMV). In January 2024, the index expanded to include new, large enterprises that began using BaseLinker in 2022 and 2023. The strong December performance underscores the resilience of Polish e-commerce amid evolving market dynamics and highlights opportunities for growth in both domestic and international sales. Source: BaseLinker and ISBnews