Fashion retailer Bershka, part of the Inditex group, has reopened its store in AFI Cotroceni, offering customers access to the latest trends in street-style fashion. Also last year, Bershka partnered with AI-powered virtual fitting room platform 3DLOOK in an attempt to reduce return rates and provide a "more transparent online shopping experience." The launch of the virtual fitting service aims to "take the guesswork out of fit and sizing" and boost e-commerce sales. Inditex is one of the world's largest fashion retailers - with brands such as Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home - and operates in over 200 markets through its online platform and stores.