JD Sports, one of the world’s leading sportswear and streetwear retailers, opened their first store in Iași, located in the Palas complex, on the th of April 2025. This marks the first in a series of regional premieres for the new area designed for sportswear stores in the mixed-use project developed by IULIUS. The company continues to develop Palas Iași, following a concept by world-acclaimed architecture firm Foster + Partners: remodeling the existing commercial premises and expanding the total leasable retail area upwards of 80,000 square meters, first-to-region brands, new dining and leisure experiences, new conference center, expanded park, and more events. The JD Sports store spans on 560 square meters and introduces the international multibrand’s latest concept. Clients will find here sportwear and casual streetwear collections by notorious brands, as well as exclusive products that are only available in JD Sport locations. Established in the United Kingdom in 1981, the brand has become one of the world’s most relevant retailers, operating in 29 countries across Europe, North America, Australia, and New Zeeland. “After the inauguration in Iulius Town Timișoara last year, we are very happy that we were able to find the right location to grow our collaboration with JD Sports in Palas as well. JD Sports is one of the leading groups in the sports fashion and outerwear market in Europe, the UK, North America, and Asia. We are especially glad that we were able to launch them first in the new sports area in Palas, which is dedicated to the most relevant specialty brands and where works are currently underway. This initiative is part of a more extensive process for transforming Palas based on a concept by famous architecture firm Foster + Partners. We continue to enhance the shopping experience by expanding existing stores, introducing new international brands, and enriching the leisure options, so that Palas will remain the choice destination for the 22 million people visiting our complex every year,” said Oana Diaconescu, Head of Retail Leasing at IULIUS. The new development phase of Palas Iași entails the following: increasing the leasable retail space up to 80,000 square meters, redesigning the park with new interactive areas for children, waterfalls and a rethinking of the landscape, as well as a new events center. The remodeling of Palas is estimated around EUR 80 million, raising the investment made by IULIUS in downtown Iași upwards of EUR 520 million.