RIVUS Cluj-Napoca, the most extensive urban reconversion project in Romania and an investment upwards of half-billion Euro by companies IULIUS and Atterbury Europe, will include CINEPLEXX brand state-of-the-art cinema technologies. IULIUS Group announces that CINEPLEXX ROMANIA will open a state-of-the-art multiplex cinema concept that will be integrated in RIVUS Cluj-Napoca, its latest urban regeneration project that is currently in the final permitting phase. “By integrating Romania’s most premium multiplex cinema concept brought by CINEPLEXX ROMANIA into the RIVUS project, we are expanding the entertainment offer in Cluj, offering access to a top-notch cinema experience facilitated by the latest technologies in terms of sound, image, and viewing experience. Besides the 8 premium auditoriums including an IMAX® LASER system, a premiere for the country, CINEPLEXX also marks another premiere in the form of an open-air cinema that will accommodate both screenings and events in various fields. This component complements the diverse entertainment mix we propose for RIVUS, a project set to become a regional shopping and leisure anchor, as well as a lifestyle landmark. The project will include many novelties, as the vision for RIVUS aims to cover segments with potential in terms of leisure experiences for the entire family. The project is advancing at a quick pace, as we have already signed partnerships for more than 50% of the 142,000 sqm leasable area in the retail segment,” said Oana Diaconescu, Head of Leasing IULIUS.