The traditional image of luxury living, often associated with lavish materials and ornamental details, has been gradually evolving. Today, the concept emphasizes high-quality design, privacy, and functional space over outward opulence. According to Jiří Baloun, sales and marketing manager at Geosan Development, contemporary trends favor individualised interiors that allow residents to disconnect from the demands of daily life and create an environment for relaxation. Baloun notes that where luxury was once linked to visibly extravagant features, it is now defined by intangible qualities such as freedom, tranquility, and personal space. In his view, modern luxury is represented by experiences such as having breakfast on a private terrace with city views, cultivating plants in an urban winter garden, or unwinding in a hot tub under the night sky. These moments are increasingly regarded as central to a sense of well-being and comfort at home. Modern luxury apartments are designed with flexible, open layouts that can adapt to the changing needs of residents. Large windows that maximize daylight and provide panoramic views are a key feature, complemented by high-quality sound insulation to ensure a quiet living environment. Smart home technologies, including automated lighting, climate control, and security systems, have become standard components, enhancing both comfort and functionality. Baloun emphasizes the importance of natural light in creating a harmonious living atmosphere, noting that its changing character throughout the day can significantly affect the mood of each space. Interiors are designed to align with the natural rhythm of daily life, prioritizing comfort without unnecessary decorative elements. There is also a growing preference among city residents for private outdoor areas. Whereas terraces or loggias were once considered a luxury, they are now viewed as essential for modern urban living. Outdoor spaces provide an area for relaxation, gardening, or hosting gatherings, offering a retreat within the home. Another defining characteristic of current luxury housing trends is a strong focus on individuality. Modern interiors are increasingly tailored to reflect the lifestyles and interests of their occupants, whether they are passionate about sports, travel, or art. This trend toward customization results in spaces that are personal and functional, enabling residents to feel at home and recharge in a setting designed specifically for them. One example of this approach is the penthouses at Rezidence Radimova in Prague’s Břevnov district. These rooftop apartments offer a combination of a quiet neighborhood setting, access to amenities, and proximity to green areas. Sold in a ‘shell & core plus’ standard, the units provide future owners with the flexibility to fully design their interiors. The development emphasizes quality workmanship, practical layouts, and privacy. Baloun concludes that the penthouses at Rezidence Radimova illustrate the current expectations for luxury living: comfort, generous space, and the freedom to personalize one’s home to suit individual needs, all within the context of urban convenience.