Cinema attendance and revenues in Romania declined in 2024, with total spending reaching €59 million, approximately 5% lower than the previous year, according to data from the Romanian Film Center analyzed by Cushman & Wakefield Echinox. This decline occurred despite a 10% year-on-year increase in average ticket prices. The number of cinema tickets sold decreased by 14% year-on-year, falling from 13.1 million in 2023 to 11.2 million in 2024. Average ticket prices rose from 23.7 lei to 26.1 lei during the same period. Cinema operators reported total revenues of 292.9 million lei (~€59 million) for the year. By the end of 2024, Romania had 108 cinemas, an increase from 103 the year before. Multiplexes continued to dominate the market, accounting for over 96% of total box office revenues and 93% of total admissions. The number of cinema visits per capita also declined, dropping from 0.68 in 2023 to 0.59 in 2024. The largest cinema markets remained concentrated in urban centers, with Bucharest leading at 3.5 million spectators (-13% year-on-year), followed by Constanța (633,300, -14%), Cluj-Napoca (626,188, -18%), Timișoara (611,548, -19%), and Brașov (541,478, -13%). These five cities accounted for 55% of national cinema attendance. The consistent declines across these markets suggest a broader shift in consumer behavior in urban areas. However, some regions recorded growth. Iași and Prahova counties saw an increase in the number of visitors, indicating potential regional variation in cinema engagement. Dana Radoveneanu, Head of Retail Agency at Cushman & Wakefield Echinox, noted that these trends reflect broader changes in consumer preferences. As digital content becomes more accessible and audiences seek more personalized experiences, traditional cinemas are being challenged to adapt. Radoveneanu emphasized that these shifts have implications for shopping mall developments, where cinemas have historically played a key role in generating foot traffic. Developers are increasingly being pushed to design spaces that integrate retail, cultural, social, and technology-driven experiences. Data on per capita cinema visits in 2024 showed Brașov leading with 2.05 visits per capita (2023 data), followed by Bucharest (1.54), Brăila (1.18), and Iași (1.06). In terms of seat utilization rates, Iași recorded the highest occupancy with 1.26 spectators per seat per day, followed by Vrancea (0.88), Ialomița (0.84), Covasna (0.82), and Brașov (0.58). Bucharest recorded 0.46 spectators per seat per day.