In Poland’s premium real estate sector, location remains a key factor, but technological integration and sustainable features are becoming increasingly important. According to Tomasz Kozioł of Marshall Real Estate, technology now acts as a new pillar of property value, especially in high-demand tourist areas where luxury apartments can reach prices of up to PLN 40,000 per square metre, as seen in Kościelisko. Demand for premium properties continues to rise, with buyers increasingly viewing such acquisitions as part of broader investment strategies rather than solely for personal use. Kozioł notes that the appeal lies not only in scenic locations—such as coastal areas, lakes with private marinas, or mountain views—but also in the overall development plan, including access to private amenities like spas, swimming pools, and well-designed infrastructure that supports both residential use and rental potential. Properties in holiday destinations have shown resilience to broader market fluctuations. Recent data from Morizon-Gratka Group reveals that average prices in these areas hover around PLN 21,000 per square metre, with Jastarnia exceeding PLN 24,000. Marshall Real Estate has recorded prices as high as PLN 40,000 per square metre in select locations, while the most expensive single apartment sale reached PLN 3.8 million on Sobieszewska Island near the Baltic Sea. The 2024 report by Poland Sotheby’s International Realty indicates that 78% of luxury buyers now seek homes that combine high-end living with proximity to nature and opportunities for outdoor activities. This reflects a growing trend toward “sustainable luxury,” where environmentally conscious solutions—such as energy efficiency and smart home systems—are increasingly influencing purchasing decisions. Kozioł explains that future homes are expected to function as integrated ecosystems, rather than collections of individual high-tech features. This shift requires developers to design properties with flexible infrastructure capable of adapting to future technologies. Long-term system compatibility is essential to meet evolving expectations in the premium market. Institutional investors are also paying closer attention to this segment. Kozioł predicts a significant increase in capital inflow over the next three years, driven by growing interest in sustainable and technologically advanced developments. Marshall Real Estate, established in 2020 by Tomasz Kozioł and Karol Szumański, focuses on premium properties in Poland’s resort destinations. The company has facilitated transactions worth over PLN 430 million and maintains a network of more than 450 regular clients, working with over 25 developers. Its approach combines investment expertise with a strategic focus on premium market opportunities. According to EY forecasts, the value of the premium real estate segment in Polish holiday resorts could increase by 35–40% by 2028.