Rituals Cosmetics continues its expansion in Romania by inaugurating one of its largest stores in the AFI Cotroceni shopping center. “This opening is special because it marks the first Regular Plus store in Bucharest, meaning a larger space and an expanded range of products. Since last September, we have opened six stores, five of them in Bucharest, each one bringing us closer to our mission of helping people slow down and find moments of authentic wellbeing in their everyday lives,” says Dorota Prat-Carrabin, Managing Director CEE at Rituals. Founded in Amsterdam in 2000, Rituals has expanded to over 36 countries with over 1,185 stores, over 4,200 store-within-stores, 5 body spas and the world’s first Mind Oasis. In addition to the first Mind Oasis in Amsterdam, Rituals also opened Mind Oasis in Antwerp, Barcelona, Frankfurt and Paris in 2023.