European real estate group Urban Partners has announced the completion of its rebranding process, bringing its activities under a single name and phasing out the former brands Nrep and Velo Capital. The change will not affect the company’s ownership structure, business strategy, or existing agreements with partners. The rebranding process began in 2023, when Urban Partners was introduced as the umbrella brand for the group. Over the coming months, Nrep and Velo Capital will be gradually replaced, with the process scheduled for completion in the first quarter of 2026. The group’s venture capital arm, 2150, will continue to operate under its own brand, focusing on investments in sustainable urban technologies. Founded in 2005 as Nrep, the group has grown into one of Europe’s largest private investors in urban real estate. Today, Urban Partners manages assets worth more than €22 billion across Denmark, Sweden, Finland, Norway, Germany and Poland. “Our focus remains on real estate as the foundation of our business,” said Jens Stender, Co-CEO of Urban Partners. “What changes is the way we present ourselves globally. Operating under a single brand reflects our urban focus and long-term commitment to investing in projects that address the needs of cities, residents and businesses.” Photo 1: Jens Stender, Co-CEO Urban Partners Photo 2: North Harbour Copenhagen, Urban Partners