Allegro starts Black Week, counts on new sales records
Black Week on Allegro, an 8-day shopping festival, started yesterday and will end on Cyber Monday, November 29, Allegro reported. The company hopes that it will be another record breaking event - last year. During the Black Week, customers bought almost 3.5 million products every day, and the sellers participating in the campaign recorded sales by approx. 250-300% higher than the average day, the strategy director at Allegro Aleksandra Sroka-Krzyżak informed.
"Black Week on Allegro, an 8-day shopping festival, started today and will end on Cyber Monday, November 29. Hundreds of thousands of offers at special prices will be available. New deals will appear every day. [...] Black Week at Allegro includes products from the most popular categories on the platform, such as electronics, games, household appliances / audio / video devices, fashion, toys and many more," the company announced.
"During last year's edition of Black Week, customers bought almost 3.5 million products every day. The sellers who joined the campaign recorded higher sales - about 250-300% more items sold than on an average day. In turn, buyers with Allegro Smart! They saved over PLN 45 million on delivery costs alone. We have been working intensively on improvements over the last year to make sure that Black Week 2021 will be another record breaking event for us and our partners," said Sroka-Krzyżak.
During Black Week you will be able to try Smart! for Start or buy a package at a special, promotional price - PLN 39 for the entire year. This means that new and extending the annual Smart Users subscription, for access to, among others, free deliveries and returns and a special Allegro Pay offer (3 x 0% installments), will pay PLN 3.25 per month. Allegro has also prepared a special offer for Allegro Pay customers who launch or extend their annual Smart! in the promotion for PLN 39, they will receive 3 additional months for free (15 in total), according to Allegro.
Source: Allegro and ISBnews