Maxi Zoo opens new 3.0 format store at Galeria Panorama in Poznań

by   CIJ News iDesk III
2024-11-06   12:34
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Poznań’s Galeria Panorama has welcomed a new addition to its retail lineup: Maxi Zoo, the popular pet specialty chain, has opened a store in the mall on November 6, offering an extensive range of products and services for pet enthusiasts. The new location operates in the innovative 3.0 store format, aligning with the brand’s latest strategy to enhance convenience and the overall shopping experience for pet owners. Commercialization efforts for Galeria Panorama are led by the Sierra Balmain team.

Galeria Panorama, one of Poznań’s most popular retail destinations, features nearly 70 shops and services from both Polish and international brands, catering to a broad array of needs including food, fashion, health and beauty, multimedia, home and garden, dining, and now, an expanded pet care segment.

Covering 306 square meters, Maxi Zoo’s new store offers a vast selection of pet essentials and specialty items, such as dietary products and over-the-counter pet medications. Unique to the 3.0 format, this location also includes a complimentary pet bar, complete with food and water bowls, as well as a pet scale. In-store experts provide advice on pet nutrition and grooming, adding to the interactive, service-oriented shopping experience. With brighter lighting, a minimalist design, and modular, low-rise shelving, the store layout ensures a comfortable and accessible environment for shoppers.

“We’re thrilled to work with brands like Maxi Zoo that bring a fresh approach to customer experience,” said Agata Stankowska, Head of Leasing at Sierra Balmain. “Maxi Zoo’s dedication to a welcoming, customer-centered atmosphere aligns perfectly with our mission at Galeria Panorama.”

Since entering the Polish market in 2012, Maxi Zoo has grown into the country’s largest pet store chain, with its newest Poznań location marking its 137th store. The brand plans to roll out the 3.0 format in all future stores, offering more than 8,000 products for pets. “Our expansion is on a fast track,” says Wojciech Kamiński, Country Manager of Maxi Zoo Poland. “We’re focused on providing quality products and expert advice to keep pets healthy and happy.”

With this new store, Galeria Panorama further enhances its offerings for pet owners, creating a one-stop destination for both everyday shopping and specialty pet needs.

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