The first BOSS store in Timișoara has opened in Iulius Town

HUGO BOSS, one of the luxury fashion world leaders, has opened in Timişoara’s Iulius Town mixed-use project its first store set in the western part of the country, respectively its fifth store in Romania.
The German fashion group is present in Iulius Town with its BOSS brand, one of its two exclusive brands.

“We are happy that, after the success of the BOSS store grand opening in Palas Iaşi, we managed to expand this partnership to Timişoara. In the Western part of the country, we have a sophisticated clientele that values refinement, quality, and authenticity. Today's launch reconfirms the public's heightened interest in premium shopping experiences, but especially the desire of high-end brands to expand their presence in Romania and access new markets. This is the latest of the novelties we brought to Iulius Town this year. Further on, we continue to focus our interest on integrating top brands in this project, both from the mass-market and from the luxury category, thus enabling Iulius Town to maintain its status as regional leader in terms of shopping and leisure,” stated Oana Diaconescu, Head of Leasing Retail IULIUS.

Inaugurated in 2019 pursuant to an EUR 442 million investment made by the IULIUS and Atterbury Europe companies, Iulius Town includes: the largest shopping area outside Bucharest, 450 shops, cafés, and themed restaurants, 12 cinema auditoriums, fitness center, park, 80,000 square meters of office premises and three event halls.